The Saudi Entertainment and Amusement Expo was an exciting opportunity to reconnect with industry leaders and meet new players in the field. It was great catching up with some old friends from Christie, LevelsAV, JPSS, Holovis, NMK, Conductr—all of whom continue to set the bar for innovation and excellence in the entertainment industry. Seeing such a strong UK presence at the show was especially energizing, with UK companies leading the future of entertainment tech.
Particularly exciting were the cutting-edge developments I saw from ScruffyDog, KCC, and DOF Robotics. Whether it was immersive environments, show design, or robotics, each company had something unique to showcase. Intamin’s ride technology stands out as prime examples of how the industry is continuously evolving. ER Production and Procom also brought new energy to the conversation with fresh approaches to live entertainment and AV solutions.